Tuesday, November 5, 2013

Is LEED Certification Effective: A Case Study of Destiny USA

Edited from a media release: “Destiny USA, a 2.4 million square foot super regional shopping center which includes a LEED® Gold certified 850,000 sq. ft., is in Syracuse, New York.  It has luxury outlets, company stores, off-price retail, traditional anchors and mall shops that provide something for everyone.”

Is LEED Certification Effective: A Case Study of Destiny USA
By Rob Schoeneck, General Manager, Destiny USA


At Destiny USA there's always a lot of buzz generated around our LEED© certification. When we began the expansion, we wanted to continue the commitment to the environment we began when first building Carousel Center in 1990. Now, having just celebrated our one-year anniversary as Destiny USA, we are proud to be recognized not only as a premier shopping center, but as the largest LEED© Gold commercial retail building in the world. Yet with all the talk around LEED©, many are left wondering what it really means and whether it's actually beneficial.

LEED© stands for “Leadership in Energy & Environmental Design” and is a program run by the United States Green Building Council (USGBC) to provide a universal framework for implementing green building design and construction. In addition to the LEED© program, the USGBC offers educational resources, a nationwide network of chapters and affiliates and serves as the host of the annual Greenbuild International Conference & Expo.  Furthermore, they’re driving the green movement within all levels of local and national government.

LEED© & Destiny USA

So that is what LEED© is at a high level, but what does it mean for Destiny USA? Destiny USA was rated Gold for "Core & Shell," which focuses on constructing an eco-conscious, sustainable build-out that will ultimately be filled with tenants. The rating system goes Certified > Silver > Gold > Platinum, and is further broken down into a points system. Out of the 62 total points available, Destiny USA earned 36 to qualify for the Gold rating.

As it specifically applies to Destiny USA, here are a few highlights:

To address a local environmental issue, we chose to transform an environmental wasteland dubbed "Oil City." The land was a former Brownfield Site, meaning it was severely environmentally damaged, and dozens of hazardous oil drums were removed before the site was cleaned and construction began.

Destiny USA scored a 5/5 in the water efficiency category. Part of this included the implementation of innovative wastewater technologies. For example, each of the facility's bathrooms is equipped with low flow sink and toilet fixtures that contribute to the overall water efficiency. We also installed water efficient landscaping, meaning we planted indigenous plants that don’t need potable water brought to them. Finally, we implemented a rainwater harvesting system on the new roof that translates into a 78% reduction in the building's baseline usage.

Additionally, Destiny USA requires all retailers opening within its expansion to obtain LEED© certification, aiming to exponentially increase the impact we’re having. To help, Destiny USA built a unique partnership with the USGBC which provides new retailers with a base set of points to work toward their certification. Since most tenants had never worked with LEED© before, our hope was that the initiative would open their eyes to green building and encourage them to start thinking sustainably. To date, 33 venues, including our new restaurants and entertainment locations, have obtained LEED© certification, with another 30 pending approval. Even more encouraging, seeing the rewards, many tenants have gone above and beyond simply getting certified, and have set their sights on a Silver or Gold rating.



For more information on what they have done, go to: http://destinyusa.com/green/does-leed-certification-work